PROFILE
Yeojin Bae infuses each of her collections with an edgy elegance and razor sharp tailoring that reflects fashion at its chicest.
The Korean-born Australian designer has gained a cult following for her stylish pieces distinct for their street glamour and innovative prints.
Her instinctually conceived label has forged numerous connections. First and foremost her customers recognise the subtle sex appeal and clever classicism each of her pieces exude.
She envisages women as intelligent, confident and independent and accordingly designs every collection informed by this philosophy.
In response each of her collections come armed and ready with impeccable tailored jackets and luxurious fabrications that allow the wearer to move from day into night with ease.
Most intriguing is how Bae’s sensibilities are grounded in an artisan’s approach. She has built her career with the patience of a perfectionist.
At age 15, she was the youngest student attending the Whitehouse Institute of Design. From that point on Bae lived and breathed fashion immersing herself in the industry working as a senior designer for the labels Charlie Brown and SABA, as well as securing coveted internships with Marc Jacobs and Anna Sui in New York.
The Korean-born Australian designer has gained a cult following for her stylish pieces distinct for their street glamour and innovative prints.
Her instinctually conceived label has forged numerous connections. First and foremost her customers recognise the subtle sex appeal and clever classicism each of her pieces exude.
She envisages women as intelligent, confident and independent and accordingly designs every collection informed by this philosophy.
In response each of her collections come armed and ready with impeccable tailored jackets and luxurious fabrications that allow the wearer to move from day into night with ease.
Most intriguing is how Bae’s sensibilities are grounded in an artisan’s approach. She has built her career with the patience of a perfectionist.
At age 15, she was the youngest student attending the Whitehouse Institute of Design. From that point on Bae lived and breathed fashion immersing herself in the industry working as a senior designer for the labels Charlie Brown and SABA, as well as securing coveted internships with Marc Jacobs and Anna Sui in New York.
After 13 years of design experience Bae launched her own eponymous label in 2006. Its contemporary femininity struck a nerve with New York’s most influential buyers and leading department store Barney’s bought her entire collection.
In 2007 she was awarded the LMFF Designer Award presented by Tiffany and Co, one of the most prestigious awards for young designers. It would prove a seminal year with Bae also invited to design a unique capsule collection for Target Australia in October 2007.
Her breakthrough status was cemented further when she was nominated in 2009 for the Prix de Marie Claire Designer of the Year Award.
So coveted is her signature style that Bae’s unique designs are now found in the world’s most desired shopping destinations including Barneys New York, Matches in London and Harvey Nichols in Dubai.
Moving forward in 2011, Bae will continue to inspire lovers of her understated sophistication with the launch of her e-commerce site.
In 2007 she was awarded the LMFF Designer Award presented by Tiffany and Co, one of the most prestigious awards for young designers. It would prove a seminal year with Bae also invited to design a unique capsule collection for Target Australia in October 2007.
Her breakthrough status was cemented further when she was nominated in 2009 for the Prix de Marie Claire Designer of the Year Award.
So coveted is her signature style that Bae’s unique designs are now found in the world’s most desired shopping destinations including Barneys New York, Matches in London and Harvey Nichols in Dubai.
Moving forward in 2011, Bae will continue to inspire lovers of her understated sophistication with the launch of her e-commerce site.
